Miguel  Palma

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  • Title / Position: Manager, Sales and Business Development

Five (5) years of business development experience with focus on finding how an emerging technology adds value to traditional industries. Currently, Miguel leads the US business development efforts for junaio®, the leading mobile augmented reality platform.

Miguel has worked in both venture-backed (4INFO, TapiocaMobile, Centric Health and LeonardoMD) and Fortune 500 (First Advantge CREDCO and Omron) companies across technology, healthcare, financial and manufacturing industries. He was a key member of the executive team that drove the acquisition of TapiocaMobile to Qualcomm in 2010.

He was educated in San Diego State University and University of San Diego. On his spare time, he volunteers at the Dale Carnegie Institute and Upwardly Global; enjoys reading books on history, science and business; and backpacks.

  • General discussion – How can we use Augmented Reality to enhance a museum’s collection?

    1

    Augmented reality is beyond the hype phase. Today, it is used by mechanics to repair cars, families to decide which toys to buy and stores to share the joy of Christmas. But enough about mechanics and retailers … we’re at a museum conference after all!

    At THATCamp, I’m proposing a discussion around one question:

    HOW CAN WE USE AUGMENTED REALITY TO ENHANCE A MUSEUM’S COLLECTION?

    In this general brainstorming discussion, I invite everyone — curators, researchers, technologists, museum goers —  to discuss this question in an open and casual environment. If you have other questions in mind such as:

    • What is augmented reality?
    • How is augmented reality being used today by other people?
    • Have other museums introduced AR to their collections?
    … we will take 10 minutes to cover “the basics.” And once we’re all jogging at the same pace, we’ll get our pencils and papers out and get to the meat of the session: how can AR be used to enhance a museum’s collection? (using many, many videos as references for what’s possible in AR)

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